Parents: It’s time to have “the talk” with your kids.

The Pokémon Go talk.

“But my kid would never play Pokémon Go,” you say. “My kids are too young. I’ll talk to them about it when they’re older,” you say.

Well, with 10 million downloads and counting, chances are your kid is already playing Pokémon Go. Don’t believe it? Just check the data usage on your family cell phone plan.