Hotmail is on its way out, with its users’ email addresses changing to Outlook.com ones — and with the switch, Microsoft is spending upwards of $30 million to tell Americans that its new email service is the best on the Internet.

With the new web-based email service, distinct from Microsoft’s Outlook email client, the waning tech behemoth is taking aim at Google’s industry-leading Gmail service…Microsoft Takes Aim at Gmail with New Outlook Email Service